Richie’s BBQ

Lamb had been aligned with Australia Day for some time but when we took over the business they wanted to take it up a notch and really own it.

With less than a third of the budget needed to bring this idea to life it became a constant game of careful negotiation to firstly find an appropriate Director and Production Partner who was willing to not only take on the project but invest in it and then to engage the Celebrities without having the budget they felt they deserved. It was a very sensitive process and a massive jigsaw puzzle, with each Celebrity requiring varying demands and bespoke contracts.

Without Richie Benaut the story couldn’t have been told, so not landing him wasn’t an option. Overcoming the various hurdles (including the fact he was uninsurable due to his age and health) to secure him was a real highlight and something I am proud of.

Careful collaboration with our lawyers was imperative on this Project. Being an Integrated Campaign it was my role to ensure agreements in place were adhered to across the channels and of the highest standard.