Reverse Robberies

Reverse Robberies was a Creative dream that needed to be tackled in a unique way. It wasn’t your typical Production. It involved Robbery (well Reverse Robbery) a getaway car and full face match silicone masks and a near arrest.

The approach for this project was working with a Director / Actor who brought on his Improv team and sharing information on a need to know basis. It was a highly risky undertaking and there was a lot at stake. If it wasn’t Produced precisely with every variable being considered we wouldn’t have been able to pull it off. Even the Store Owners didn’t know exactly what was happening. The result was the greatest the Brand had ever seen and the concept template was replicated time and time again.